One of those in the middle of all of this is a local by the name of Valis Krebs. Recently I found a blog that he is associated with (see my post below). http://www.networkweaving.com/blog Watch for this trend of Social Networking to seep into business, especially as people figure out how to do it with out threatening everyone who is outside of a given network.
Kordell
In the early 1990 the use of a power-based social network was fused into traditional sales strategies. The premise was that if you could figure out who were the individuals that had clout and power in any organization, that the principle of “where Eagles gather” would take over. Find one point of political power and that person would then lead you to all of the others who had similar power.
Another principle was that these individuals got power because they knew how to manage the risks the business experienced by adding additional value add both internal to the organization or by outside vendors, partners or other service providers.
Trust. If you are going to bring in outside “value add” and you are a person in power. . . you have got to trust, indeed even know that they can indeed bring value.

